Mastercard has committed to integrating 25 million women entrepreneurs into the digital economy by 2025.
Recently, Mastercard partnered with Saudi Arabian Airlines to launch the third season of the award-winning podcast series “Her Voice” to support women entrepreneurs and promote diversity and inclusion. This partnership aims to connect Saudi women with their passions and share their stories across the country.
Issam Muhammad Akhonbay, Vice President of Marketing at Saudi Arabian Airlines, stated, The ‘Her Voice’ podcast has connected many women with their passions since its inception.
Creating Networking Opportunities for Women Entrepreneurs
In the current season of “Her Voice,” Mastercard and Saudi Arabian Airlines are collaborating with “Blossom Accelerator,” the first female-focused digital inclusion accelerator in Saudi Arabia. They plan to organize three workshops in Jeddah, Riyadh, and Khobar to provide educational and networking opportunities for emerging women entrepreneurs and small business owners.
A special competition will be held for startups to present their business concepts on priceless.com/hervoiceS3, offering them a chance to join Blossom Accelerator’s mentorship program.
Maria Medvedeva, Mastercard’s Director in Saudi Arabia, remarked, The ‘Her Voice’ podcast has highlighted the success stories of exceptional women across the Kingdom, serving as a platform to recognize their unprecedented achievements.
Highlighting Stories of Influential Guests
The third season of the “Her Voice” podcast will feature stories of seven influential women who have overcome challenges to achieve success in their respective fields, driven by passion and dedication.
The first episode of the new season will air on August 27, focusing on various topics such as e-gaming, technology, sustainability, cooking, and sports. Each episode will explore different themes, connecting people with their passions.
As in previous seasons, guests will share their personal and professional success stories in engaging conversations with the renowned Saudi presenter and actress, Dania Shafie.
Medvedeva added, We believe it is essential to continue sharing these inspiring stories with the world, given the pivotal role women play in transforming the Kingdom into a global innovation hub and regional entrepreneurship center.
Integrating Women Entrepreneurs into the Digital Economy
Mastercard aims to integrate 25 million women entrepreneurs globally into the digital economy by 2025, providing them with digital tools, training, information, and solutions to grow their businesses.
Additionally, Mastercard has partnered with “Women Choice” to launch the “Social Innovation Incubator for Women’s Employment” program, aiming to create one million job opportunities for women in the Middle East and North Africa, supporting inclusive economic growth in the region.
