In the bustling business landscape of Riyadh, Saudi Arabia, the Kuwait-based tech platform OptimizeApp, known for empowering small and medium-sized enterprises (SMEs) with digital marketing tools, has announced a strategic partnership with social media giant Snapchat. This collaboration is aimed at addressing the evolving and diverse needs of SMEs in the Middle East and North Africa (MENA) region.
The alliance emerges in response to OptimizeApp’s significant success in establishing itself as the preferred platform for efficient and effective advertisement management for SMEs. Currently, the platform serves over 8,000 e-commerce stores, restaurants, cafes, and various service providers in the MENA region, assisting advertisers in leveraging Snapchat for both new and recurring advertising campaigns.
OptimizeApp’s CEO, Badr Al Kadhemi, expressed pride in the partnership, highlighting its role in aiding thousands of SMEs across the MENA region to launch and manage powerful digital ad campaigns through the app. The comprehensive local solution offered by OptimizeApp ensures ease of use, payment processes, and efficient account management. Al Kadhemi also emphasized the company’s commitment to providing top-notch technical solutions to aid SMEs in scaling their businesses to new heights.
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Hussein Freijeh, Vice President of Snapchat in the Middle East and North Africa, shared his enthusiasm about the collaboration, noting Snapchat’s high user engagement in the Gulf Cooperation Council (GCC) countries. He stressed that the partnership will enable SMEs to reach a broader audience and achieve tangible business results on the platform.
Snapchat will expand operational and technical support to OptimizeApp to ensure seamless integration of advertising solutions for SME clients across the region. The companies will also work together on marketing programs and events tailored to meet the needs of these clients.
Furthermore, OptimizeApp is committed to supporting SME advertisers with comprehensive education and guidance throughout their digital campaigns. By leveraging Snapchat’s suite of solutions, OptimizeApp will offer expertise in creative development, campaign management, and reporting, allowing SME clients to maximize the value of their dedicated digital media budgets.
The strategic partnership reaffirms the shared vision of both Snapchat and OptimizeApp to facilitate access to digital advertising and provide necessary tools and knowledge for SMEs to thrive in the dynamic digital landscape.
